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First of all, let’s talk about the extreme importance of good sales copy…
there’s three ways you can do that:
1. You can double the price of your product from $97 to $194 (this will probably kill your 1% conversion and your overall profits would drop)
2. You could try driving double the traffic to your website and see what happens (this is not always easy, as traffic does not come on demand – it can also be a costly choice)
3. Or, you could work on improving your sales copy and increase your conversion rate to 2% (if you have a good product this is a very possible)
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You Can Easily Double Or Sometimes Even Triple Your Profits
Great! Now I’m sure you’re as excited as I am about what great copy writing can do for your business. So where do you go from here?
Well, you could try and improve your copy or write one from scratch all by yourself. Of course if you are clueless about copy writing, you won’t have much success.
Another option would be to hire a copy writer that knows what he’s doing. But even a novice copy writer that’s just starting out will charge you $500 - $1500, and that’s without any guaranteeing results! (A pro will charge $2500 to tens of thousands of dollars)
You could do that, or you could follow the simple and proven step-by-step methods outlined in the “"Effective Copywriting 101"” guide and write a killer, money sucking sales letter all by yourself…
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Here’s Just A Small Example Of What You’ll Learn In The “Effective Copywriting 101” Guide:
The Basics: everything you need to know about sales letters before you start (this is kind of a warm up before you dive into the real meat of the guide)
The Basic elements of the sales letter and why it is important to follow them (once you get these fundamentals into your head, writing sales letters will become easier and easier)
The basic parts of a standard sales letter explained (everything from the headline to the PS)
How to create attention grabbing headlines that grab your readers by their throat and lead them into your offer (the headline is considered by many to be the most important part of the sales letter)
The importance of having a strong first paragraph and why it can make or break your sales letter
To guarantee or not to guarantee, that is the question (should you include a guarantee in your sales letter? You will soon find out)
A simple 12 step guideline to writing a killer sales letter (just print these 12 steps out and keep them handy when typing up your next sales letter)
Examples of lethal sales letter mistakes that should be avoided at any costs (you’ll want to know these, just so you never make them)
Long VS Short (when it comes to writing a good sales letter, bigger is NOT always better)
The words you should never use in your sales letter (again, this is something you should know)
And much, much more!
